Entering sweepstakes can be a fun, exciting hobby—but it also comes with some risks. With so many promotions out there, it’s easy to stumble across a sweepstakes that’s not what it seems. Scammy contests can steal your personal info, cost you money, or even put your identity at risk.
Knowing how to tell a real sweepstakes from a fake one is key. Let’s break down the red flags, legit signs, and how you can protect yourself while still enjoying the thrill of entering to win.
What Is a Sweepstakes Scam?
A sweepstakes scam is a fraudulent contest that pretends to offer a prize in order to trick you into giving away personal information, paying fees, or clicking dangerous links. Scammers often impersonate real companies or use the names of fake sweepstakes that sound legit to get your attention.
These scams can show up in:
Emails
Social media DMs
Text messages
Phone calls
Fake websites
They’ll usually say you’ve won something—and then quickly ask you for money or sensitive data to “claim your prize.”
Red Flags of a Sweepstakes Scam
Here’s what to watch for. If you spot any of these, hit delete or block immediately.
You’re asked to pay to claim a prize. Legitimate sweepstakes never ask winners to pay shipping, taxes, or handling fees up front.
They ask for personal financial info. You should never have to provide your credit card or bank account to claim a prize.
You didn’t enter. If you’re told you won a sweepstakes you never entered, that’s a major red flag.
Poor spelling or generic language. Scam messages are often filled with typos and awkward phrasing.
High-pressure tactics. Scammers want you to act fast and not think—“Act now or lose your prize!” is a classic sign.
Untraceable contact info. Legit sweepstakes will include clear company details, not random Gmail addresses or no contact info at all.
How to Tell If a Sweepstakes Is Legit
On the flip side, here’s what trustworthy sweepstakes have in common:
They clearly state “No purchase necessary.”
There are official rules available (with eligibility, entry period, prize details, and sponsor info).
You had to actively enter. You’re not winning something randomly out of the blue.
The sponsor is a known brand or has a verified website or social media presence.
Winners are contacted via official channels and usually asked to sign a release or affidavit—not pay anything.
When in doubt, go to the brand’s official website or social media pages and check if the sweepstakes is listed there.
Quick Comparison: Scam vs. Legit Sweepstakes
Common Types of Sweepstakes Scams
“You’ve Already Won!” Scams
You’ll get a call, text, or email saying you’ve won—but it’s out of the blue and always followed by a request for payment or personal info.
Fake Social Media Pages
Scammers create lookalike pages for real brands. They’ll message you saying you’ve won and ask for sensitive info through DMs.
Bogus Email Links
Emails with “Congratulations, Winner!” subject lines will include links that lead to phishing websites. They may install malware or steal your login info.
Check Cashing Scams
You receive a check in the mail with instructions to deposit it and send a portion back. The check will bounce, and you’ll be left owing your bank.
How to Protect Yourself While Entering
You can still enjoy sweepstakes safely—just follow a few best practices:
Only enter contests from verified sources. Visit the brand’s website or trusted sweepstakes directories.
Use a dedicated email account. Keep your entries separate from your personal and work inboxes.
Don’t overshare personal info. Most legitimate sweepstakes only require name, email, and maybe an address.
Avoid contests that ask for Social Security numbers, credit card details, or full bank info.
Look up winners’ lists. Many legit sweepstakes post winner announcements or offer the ability to request a winners’ list.
Bookmark trusted sweepstakes communities where members flag known scams and recommend legit contests.
What to Do If You Think You’ve Been Targeted
If you suspect a scam:
Stop communicating immediately.
Do not send any money or personal info.
Report the scam to:
The Federal Trade Commission (reportfraud.ftc.gov)
The Internet Crime Complaint Center (IC3)
Your state’s consumer protection office
Warn others in sweepstakes communities or forums.
If you’ve shared financial info, contact your bank to monitor or freeze your accounts.
Legitimate Sweepstakes Can Be Fun—And Safe
There are thousands of real sweepstakes out there, and people really do win all kinds of prizes—from gift cards to dream vacations. The key is knowing how to spot a fake so you can focus on the fun part: entering, watching, and hopefully celebrating a win.
Keep your eyes open, trust your instincts, and stick to verified sources. With a little caution, sweepstakes can be a safe and rewarding hobby.